Bhubaneswar 8th January 2018 (By Jitendra Sahu) Eastern India’s largest jewellery showroom, Lalchnd Jewellers’, have come out with a TVC which celebrates the spirit of Odia woman and Odishan festivals in all royal style and grandeur. The latest film is directed by Mumbai based AD Film Director Anand Oberoi. The ad film showcases the tradition and culture of Odisha in the film. Its well-known that Lalchnd Jewellers takes inspiration from the diverse and profound culture & beauty of Odisha and its people. The film is a tribute the ideal Odia Woman. The beauty of the Ideal Odia Woman is enhanced manifold by the exquisite and pure jewellery made by Lalchnd Jewellers making her feel like a Queen.Speaking about the film, Sunjoy Hans, Founder Chairman- Lalchnd Jewellers said, “When it comes to any celebratory occasion, people have always put their trust in Lalchnd. This trust has propelled Lalchnd to become Eastern India’s top jewellery brand. To celebrate this trust and their belief, we decided to come up with this new TVC.”Anand Oberoi proudly said, “The TVC will be initially aired on television and cinema theatres followed by digital, outdoor and print campaigns.