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Odisha Rural Development and Marketing Society (ORMAS), an autonomous body under Panchayati Raj Department, Government of Odisha, was constituted in 1991 under Societies Registration Act, 1860 to facilitate marketing of rural products. It works on rural development, women’s empowerment, livelihood activities, rural marketing. In the long run, it helps improving the economic condition of rural artisans and producers. The district level unit of ORMAS is known as District Supply and Marketing Society (DSMS); plays an active role in Livelihood Promotion & Marketing Support to rural producer and artisans.

Objectives of ORMAS are as follows:

  • ORMAS is involved in Identification of activity cluster for production and in array of activities relating to marketing at the state level for identified rural products (Agri/Horti -based, NTF) in different clusters of Odisha. Helping the rural producers in improving their product quality by introducing appropriate technology.
  • Product diversification & value addition. Facilitating sale by bulk purchase of rural produces by establishing institutional / corporate tie-ups. Sales channel for identified rural products in Retail outlets, Government Organizations
  • Organizing exhibitions at National, State and District levels for display and sale of rural products.

The SISIR SARAS is being organized in the first week of January by ORMAS for last 13 year.


SARAS Fair is a unique initiative by the Ministry of Rural Development, Government of India to provide a platform to the rural producer/artisans/ SHG/ PG to the market their products through exhibition. This initiative helps the rural producers to know the taste & preference of the urban consumer which help them in improving the quality, design and packaging of the products.

The objective of the Mela is to provide avenue for sale and display of products of rural products produced by the rural producer/artisans, assisted under different poverty alleviation programme of Government of India. SARAS has played a key role in connecting producers/ artisans to various markets thereby generating confidence among them which is accelerating the development of rural products and crafts.

Year Total No of stall erected Total No. of SHG/PG Participated Total No Individual participated Total No states/ UTs participated Total sale generated
2016 290 360 712 23 11.44 crore


Date: 5th to 15th January 2017, Venue: IDCO Exhibition Ground, Unit-III, Bhubaneswar

Name of organizer ORMAS (Odisha Rural Development and Marketing Society)

& Odisha Livelihoods Mission,

Panchayati Raj Department, Government of Odisha.

Sponsored by Ministry of Rural Development, Government of India
Partner Agencies NABARD, KVIB, KVIC, Mahila Vikas Samabaya Nigam (MVSN), OBDA & TDCC.
Total numbers of stalls erected 290 (Two hundred ninety)
Participating States Twenty Five  (25):

Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Nagaland, Puducherry, Punjab,  Tamilnadu, Telengana, Tripura, Uttarakhand, Uttar Pradesh, West Bengal,

Participating Districts inside Odisha All 30 districts of Odisha
Tentative  Numbers of participants 678
Total Sale Facilitated Rs 9.52 Crores

a)      Livelihood Generation through Sabai Craft (Natural Plastic) of Mayurbhanj

b)      Livelihood Generation through   Black Dhokra Casting.

c)      Livelihood Generation through  Lac Work


Exclusive products from:

Paper Mache Products from Puducherry, Wrought Iron from UP, Tasar of Chhattisgarh, Cane & Bamboo works of Assam & Tripura, Woolen Products of Manipur, Himachal Pradesh, Uttarakhand and J&K, Jute Products of West Bengal, Chanderi Clothing of MP, Dry Flower from Manipur & North East, Home Decorative items and Shawls from Gujarat, Leather Shoes from Punjab, Madhubani Painting from Bihar, Handlooms from Andhra Pradesh and West Bengal. Terracotta, Tribal Jewellery, Dhokra Casting, Cotton Handloom Products, Kendujhari Phula Badi, Dry Fish and Spices/NTFP items from Odisha.

Awards Best Visual Display: Joy Guru S.H.G, Nimba, Tripura

Best Innovative Product:  Jyoti S.H.G, keonjhar, Odisha

Best Salesmanship:  Sri Vishnu Maya S.H.G, Kerala

Highest Sale: Jay Jagannath Marketing S.H.G, Sonepur, Odisha with Gross Sale Rs 5,70,900.


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