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Ola in Association with Bhubaneshwar Commissionerate Police Organises Traffic Safety Campaign


Bhubaneshwar:25th June 2015 (By: Biswaranjan Mishra) Ola, India’s leading mobile app for personal transportation, in association with BhubaneshwarCommissionerate Police organised a week long traffic safety campaign in order to increase awareness amongst the publicto behave more safely in the city. This rally saw participation from over 75 students from driving schools/institutes in the city and over a 100 driver-partners and employees from Ola.

This rally which lasted for about an hour on Thursday saw participants holding placards and banners that focussed on messages to avoid drunken driving, to wear helmets,fasten seat belts, remain within prescribed speed limits and to follow road signs.

PranayJivrajka, Chief Operating officer, Ola said, “With the steep increase in the number of road accidents in India, it becomes important to increase awareness on road safety. It is important for every citizen to commit to the rules of the road and behave responsibly at all times. With our association with the BhubaneshwarCommissionerate Police, we aim to spread this message and urge our users and all citizens to be responsible and create safer roads for everyone in the city.”

Jatin Panda,Assistant Commissioner of Police-Bhubaneshwar said,“People drive vehicles to reach their destination to cater their needs. However, distracted, careless and undisciplined driving brings unnecessary problems for a family incase of an accident. A person should be cautious and obey traffic and road safety rules while driving. This is a very good initiative by Ola and Commissionerate police is supporting the cause.”

Ola launched its services in Bhubaneshwar four months ago with 250 sign ups. Ola makes a sizeable difference to the revenues earned by cab owners and operators by improving efficiency, optimizing cab inventory and reducing idle time. Ola also conducts regular car audits, driver training and sensitization sessions to ensure standardized service delivery and customer experience.

Safety and security features available for customers of Ola

Ola has committed to an investment of $20mn in the next one year towards additional safety and security initiatives. The Ola app has an SOS button for its customers in its app, which when activated, will send out all ride details in real-time including GPS coordinates to a pre-set friend or family member of the user via SMS and e-mail.In addition to the in-cab phone enabled GPS system already present in every cab, an additional layer of GPS has already been installed in most cabs across cities who’ve registered under Ola’s platform.Ola’s tracking feature enables customers share their ride details through GPS with their friends and family members by sharing a link. Ola also has a 24/7 call center which can assist customers when in need. At the back end all the cabs can be tracked by Ola. Ola also has a feedback rating system in place which helps them in keeping the high quality experience.

About Ola:

Ola (formerly Olacabs), founded in Jan 2011 by IIT Bombay alumni BhavishAggarwal and AnkitBhati, is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and drivers onto a technology platform ensuring convenient, transparent and quick service fulfillment for both customers and drivers. Ola’s proprietary technology for drivers across commercial transport vehicles helps them connect with customers looking for a safe and reliable ride. Using the Ola mobile app, users across 100+ cities can book from over 150,000 vehicles, including auto-rickshaws in Bangalore, Delhi, Chennai, Pune, Ahmedabad, Hyderabad and Kaali-Peeli taxis in Mumbai. The Ola app is currently available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand.

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